inktrail

inktrail is a mobile app that encourages exploration and connection through the gamification of letters.

Context: UX Design Course Project

Duration: Spring 2021

Role: UX and UI Designer

Tools: Figma

“How might we use shared experiences to connect people to the physical world and each other?”

Problem:

There are limited opportunities for people to meet and connect with others outside of work and school, and what does exist is strictly mediated digitally, creating experiences for people that feel awkward and insignificant.

Solution:

inktrail is a scavenger hunt-based app where people look for letters written by others. It allows people to "meet" in a physical setting and in a personal way all while sending them on an adventure.

Research

I conducted a series of 1-on-1 interviews to collect information with 6 users aged 18 to 60. Each interview was 30 minutes in length. Questions centered on people’s experiences bonding with others both real world and digital spaces.

The goal of the study was to understand the contexts and motivations that resulted in experiences where people felt like they had meaningful interactions with others.

Research Findings:

  • The interviews revealed that people enjoyed simply sitting down and chatting with those closest to them. It’s comfortable and doesn’t require too much planning or energy, but still felt meaningful.

  • Games can incentivize people to participate and engage with new people. Their playful nature can break down awkward barriers, making it easier for people to get to know others.

  • Each participant collected something. These items are typically affordable and small. Participants associated these objects with new places or special experiences they had. If it was a gift, they would be able to tell you who exactly gave it to them.

  • Virtual meetings (even pre-covid) were often discussed negatively by participants. Some described it as feeling like another social barrier. Most meetings that happened online didn't last very long or felt insignificant.

  • Being alone was a source of anxiety for most participants. However, participants expressed a sense of empowerment after doing something like traveling by themselves.

Ideation & Wireframes

As I brainstormed, I thought of letters as a solution as they have the potential to break down barriers we find in-person without the awkwardness of virtual meetings. There is a large degree of sentimentality and novelty associated with them. Like a present, there is an excitement around opening a letter, and due to their personal nature, they're something you keep.

In terms of app experience, Geocaching and Pokémon Go were two apps I was particularly intrigued by as they balance digital engagement with outside world engagement.

This led me to inktrail…

Final Prototype

I wanted the visual style of my app to be inspired by printed media. The colors I have chosen for my app were inspired by old paper, ink, and wax seals.